{"product_id":"clinical-formula-bp-pumice-cleanser","title":"Clinical Formula BP Pumice Cleanser | 2.5% BP","description":"\u003c!-- =============================================================\n     DAVIDA — CLINICAL FORMULA BP PUMICE CLEANSER\n     Custom product description (paste into Shopify source view)\n     ============================================================\n     INSTALL:\n     1. Shopify admin → Products → Clinical Formula BP Pumice Cleanser\n     2. In the Description editor, click the \"\u003c\u003e\" (source code) icon\n     3. Delete any existing description content\n     4. Paste this entire file (everything between the comment blocks)\n     5. Save\n\n     SEO TARGETS (full keyword map in companion .md file):\n     Branded primary:   clinical formula skincare (320 vol) + clinical formula (260 vol)\n     General targets:   acne face wash (9.9K vol), benzoyl peroxide cleanser, salicylic acid face wash (12.1K vol)\n     ============================================================= --\u003e\n\u003cstyle\u003e\n.dvd-pd { font-family: 'Inter', -apple-system, sans-serif; color: #2A2A2A; line-height: 1.7; }\n.dvd-pd * { box-sizing: border-box; }\n.dvd-pd__hero {\n  background: linear-gradient(135deg, #FAFAF7 0%, #F8F4ED 100%);\n  border: 1px solid #EDE5D9; border-radius: 12px; padding: 32px 28px;\n  margin: 0 0 32px; text-align: center;\n}\n.dvd-pd__eyebrow {\n  font-size: 0.7rem; font-weight: 600; letter-spacing: 0.18em; text-transform: uppercase;\n  color: #B68543; margin: 0 0 8px;\n}\n.dvd-pd__hero-heading {\n  font-family: 'Playfair Display', Georgia, serif; font-weight: 500; font-size: 1.65rem;\n  letter-spacing: -0.005em; color: #1A1A1A; 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padding: 0; margin: 0; counter-reset: step; }\n.dvd-pd__routine-list li {\n  counter-increment: step; position: relative; padding: 0 0 12px 32px;\n  font-size: 0.9rem; color: #2c2219; line-height: 1.55;\n}\n.dvd-pd__routine-list li:last-child { padding-bottom: 0; }\n.dvd-pd__routine-list li::before {\n  content: counter(step); position: absolute; left: 0; top: 0;\n  width: 22px; height: 22px; border-radius: 50%; background: #1A1A1A; color: #FFFFFF;\n  font-size: 0.72rem; font-weight: 600; display: flex; align-items: center;\n  justify-content: center; font-family: 'Inter', sans-serif;\n}\n.dvd-pd__faq { margin-top: 8px; }\n.dvd-pd__faq-item { border-bottom: 1px solid #EDE5D9; padding: 0; }\n.dvd-pd__faq-item summary {\n  cursor: pointer; padding: 16px 0; font-family: 'Inter', sans-serif;\n  font-weight: 600; font-size: 0.95rem; color: #1A1A1A;\n  list-style: none; position: relative; padding-right: 32px;\n}\n.dvd-pd__faq-item summary::-webkit-details-marker { display: none; }\n.dvd-pd__faq-item summary::after {\n  content: \"+\"; 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font-weight: 600; letter-spacing: 0.18em;\n  text-transform: uppercase; color: #B68543; margin: 0 0 10px;\n}\n.dvd-pd__closer-text {\n  font-family: 'Playfair Display', Georgia, serif; font-style: italic;\n  font-weight: 400; font-size: 1.05rem; line-height: 1.55; margin: 0 0 8px; color: #FFFFFF;\n}\n.dvd-pd__closer-attr {\n  font-family: 'Inter', sans-serif; font-size: 0.78rem;\n  color: rgba(255,255,255,0.7); letter-spacing: 0.04em;\n}\n@media (max-width: 600px) {\n  .dvd-pd__benefits, .dvd-pd__routine { grid-template-columns: 1fr; }\n  .dvd-pd__hero { padding: 24px 20px; }\n  .dvd-pd__hero-heading { font-size: 1.4rem; }\n  .dvd-pd__section-heading { font-size: 1.2rem; }\n}\n\u003c\/style\u003e\n\u003cdiv class=\"dvd-pd\"\u003e\n  \u003cdiv class=\"dvd-pd__hero\"\u003e\n    \u003cdiv class=\"dvd-pd__eyebrow\"\u003eBP Cleanser · 2.5% Benzoyl Peroxide\u003c\/div\u003e\n    \u003ch2 class=\"dvd-pd__hero-heading\"\u003eThe OG benzoyl peroxide cleanser dermatologists have used for decades.\u003c\/h2\u003e\n    \u003cp class=\"dvd-pd__hero-text\"\u003eClinical Formula BP Pumice Cleanser is a medicated face wash with 2.5% benzoyl peroxide and a fine pumice exfoliant — the dermatology-office classic that's been clearing acne since long before drugstore acne washes existed. The 2.5% strength is gentler than the 5–10% versions on store shelves, with the same clinical effectiveness and far less drying. Daily use, real results.\u003c\/p\u003e\n  \u003c\/div\u003e\n  \u003cdiv class=\"dvd-pd__section\"\u003e\n    \u003ch3 class=\"dvd-pd__section-heading\"\u003eWhy people reach for it\u003c\/h3\u003e\n    \u003cdiv class=\"dvd-pd__benefits\"\u003e\n      \u003cdiv class=\"dvd-pd__benefit-item\"\u003e\n        \u003cspan class=\"dvd-pd__benefit-name\"\u003e2.5% Benzoyl Peroxide — clinical strength, gentle dose\u003c\/span\u003e\n        \u003cp class=\"dvd-pd__benefit-desc\"\u003e2.5% BP is clinically equivalent to 5% and 10% formulations for treating acne, but with significantly less irritation. The dermatology-office sweet spot.\u003c\/p\u003e\n      \u003c\/div\u003e\n      \u003cdiv class=\"dvd-pd__benefit-item\"\u003e\n        \u003cspan class=\"dvd-pd__benefit-name\"\u003eBuilt-in pumice exfoliation\u003c\/span\u003e\n        \u003cp class=\"dvd-pd__benefit-desc\"\u003eFine pumice grains gently lift dead cells and surface oil while the BP penetrates pores — two acne mechanisms in one step.\u003c\/p\u003e\n      \u003c\/div\u003e\n      \u003cdiv class=\"dvd-pd__benefit-item\"\u003e\n        \u003cspan class=\"dvd-pd__benefit-name\"\u003eWorks on face and body\u003c\/span\u003e\n        \u003cp class=\"dvd-pd__benefit-desc\"\u003eUse on face, scalp, chest, back, or shoulders — the same formula targets cystic, hormonal, and body breakouts.\u003c\/p\u003e\n      \u003c\/div\u003e\n      \u003cdiv class=\"dvd-pd__benefit-item\"\u003e\n        \u003cspan class=\"dvd-pd__benefit-name\"\u003eDecades-tested\u003c\/span\u003e\n        \u003cp class=\"dvd-pd__benefit-desc\"\u003eClinical Formula has been a staple in dermatology and medspa offices since the 1960s. The reason it's still on shelves is that it works.\u003c\/p\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n  \u003cdiv class=\"dvd-pd__section\"\u003e\n    \u003ch3 class=\"dvd-pd__section-heading\"\u003eWho it's for\u003c\/h3\u003e\n    \u003cp style=\"margin: 0 0 14px; color: #5c5246; font-size: 0.95rem;\"\u003eFor acne-prone, oily, and combination skin (face and body):\u003c\/p\u003e\n    \u003cdiv class=\"dvd-pd__concerns\"\u003e\n      \u003cspan class=\"dvd-pd__concern-pill\"\u003eActive acne\u003c\/span\u003e\n      \u003cspan class=\"dvd-pd__concern-pill\"\u003eOily skin\u003c\/span\u003e\n      \u003cspan class=\"dvd-pd__concern-pill\"\u003eCystic acne\u003c\/span\u003e\n      \u003cspan class=\"dvd-pd__concern-pill\"\u003eHormonal breakouts\u003c\/span\u003e\n      \u003cspan class=\"dvd-pd__concern-pill\"\u003eBody acne (back, chest, shoulders)\u003c\/span\u003e\n      \u003cspan class=\"dvd-pd__concern-pill\"\u003eMaskne\u003c\/span\u003e\n      \u003cspan class=\"dvd-pd__concern-pill\"\u003eClogged pores\u003c\/span\u003e\n      \u003cspan class=\"dvd-pd__concern-pill\"\u003ePost-procedure acne maintenance\u003c\/span\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n  \u003cdiv class=\"dvd-pd__section\"\u003e\n    \u003ch3 class=\"dvd-pd__section-heading\"\u003eWhy it works\u003c\/h3\u003e\n    \u003cdiv class=\"dvd-pd__ingredients\"\u003e\n      \u003cdiv class=\"dvd-pd__ingredient\"\u003e\n        \u003cspan class=\"dvd-pd__ingredient-name\"\u003eBenzoyl Peroxide 2.5%\u003c\/span\u003e\n        \u003cp class=\"dvd-pd__ingredient-desc\"\u003eThe gold standard for acne treatment — kills C. acnes bacteria and reduces inflammation. The 2.5% concentration delivers full clinical effect with significantly less irritation than 5–10% formulations.\u003c\/p\u003e\n      \u003c\/div\u003e\n      \u003cdiv class=\"dvd-pd__ingredient\"\u003e\n        \u003cspan class=\"dvd-pd__ingredient-name\"\u003eCellulose Acetate (Pumice Grains)\u003c\/span\u003e\n        \u003cp class=\"dvd-pd__ingredient-desc\"\u003eFine, evenly-sized exfoliating particles that lift dead skin and surface oil without the micro-tears caused by harsh sugar or salt scrubs.\u003c\/p\u003e\n      \u003c\/div\u003e\n      \u003cdiv class=\"dvd-pd__ingredient\"\u003e\n        \u003cspan class=\"dvd-pd__ingredient-name\"\u003eGlycerin\u003c\/span\u003e\n        \u003cp class=\"dvd-pd__ingredient-desc\"\u003ePulls moisture into the skin while the BP works — keeps the cleanser tolerable for daily use without the tight, stripped feeling.\u003c\/p\u003e\n      \u003c\/div\u003e\n      \u003cdiv class=\"dvd-pd__ingredient\"\u003e\n        \u003cspan class=\"dvd-pd__ingredient-name\"\u003eAmmonium Lauryl Sulfate\u003c\/span\u003e\n        \u003cp class=\"dvd-pd__ingredient-desc\"\u003eA gentle surfactant that cleanses deeply without the harshness of standard sodium lauryl sulfate.\u003c\/p\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n  \u003cdiv class=\"dvd-pd__section\"\u003e\n    \u003ch3 class=\"dvd-pd__section-heading\"\u003eHow to use it\u003c\/h3\u003e\n    \u003cdiv class=\"dvd-pd__routine\"\u003e\n      \u003cdiv class=\"dvd-pd__routine-col\"\u003e\n        \u003cdiv class=\"dvd-pd__routine-col-heading\"\u003eStarting Out\u003c\/div\u003e\n        \u003col class=\"dvd-pd__routine-list\"\u003e\n          \u003cli\u003eWet face with warm water\u003c\/li\u003e\n          \u003cli\u003eApply a dime-sized amount, massage 20–30 seconds\u003c\/li\u003e\n          \u003cli\u003eAvoid the eye area\u003c\/li\u003e\n          \u003cli\u003eUse ONCE daily for the first week — BP can dry skin\u003c\/li\u003e\n        \u003c\/ol\u003e\n      \u003c\/div\u003e\n      \u003cdiv class=\"dvd-pd__routine-col\"\u003e\n        \u003cdiv class=\"dvd-pd__routine-col-heading\"\u003eMaintenance\u003c\/div\u003e\n        \u003col class=\"dvd-pd__routine-list\"\u003e\n          \u003cli\u003eIncrease to twice daily as tolerated\u003c\/li\u003e\n          \u003cli\u003eUse on face, chest, back, and shoulders for body acne\u003c\/li\u003e\n          \u003cli\u003eAlways follow with moisturizer\u003c\/li\u003e\n          \u003cli\u003eDaily SPF is non-negotiable — BP increases sun sensitivity\u003c\/li\u003e\n        \u003c\/ol\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n  \u003cdiv class=\"dvd-pd__section\"\u003e\n    \u003ch3 class=\"dvd-pd__section-heading\"\u003eCommon questions\u003c\/h3\u003e\n    \u003cdiv class=\"dvd-pd__faq\"\u003e\n      \u003cdetails class=\"dvd-pd__faq-item\"\u003e\n        \u003csummary\u003eIs this the best face wash for acne?\u003c\/summary\u003e\n        \u003cdiv class=\"dvd-pd__faq-answer\"\u003e\n          \u003cp\u003eIt's one of the longest-standing acne cleansers in dermatology. The 2.5% benzoyl peroxide concentration delivers clinical-grade acne control without the dryness and irritation that 5–10% drugstore versions cause. For most people, 2.5% works as well as 10% — with skin you can actually live with.\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/details\u003e\n      \u003cdetails class=\"dvd-pd__faq-item\"\u003e\n        \u003csummary\u003eWhy 2.5% BP instead of 5% or 10%?\u003c\/summary\u003e\n        \u003cdiv class=\"dvd-pd__faq-answer\"\u003e\n          \u003cp\u003eMultiple studies have shown 2.5% benzoyl peroxide is just as effective as 5% and 10% formulations at clearing acne — but with significantly less irritation, peeling, and dryness. Higher concentrations don't work better; they just make it harder to stay consistent. The 2.5% strength is the dermatology-office consensus.\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/details\u003e\n      \u003cdetails class=\"dvd-pd__faq-item\"\u003e\n        \u003csummary\u003eWill it bleach my towels or sheets?\u003c\/summary\u003e\n        \u003cdiv class=\"dvd-pd__faq-answer\"\u003e\n          \u003cp\u003eYes — benzoyl peroxide bleaches fabrics. Use white towels and pillowcases, or rinse thoroughly and let skin dry completely before contact. This is true of every BP cleanser, not specific to this brand.\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/details\u003e\n      \u003cdetails class=\"dvd-pd__faq-item\"\u003e\n        \u003csummary\u003eCan I use it with retinol or other actives?\u003c\/summary\u003e\n        \u003cdiv class=\"dvd-pd__faq-answer\"\u003e\n          \u003cp\u003eYes — benzoyl peroxide pairs well with retinol when scheduled correctly. Use BP in the morning, retinol at night. Don't apply at the same time on the same day if you can avoid it.\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/details\u003e\n      \u003cdetails class=\"dvd-pd__faq-item\"\u003e\n        \u003csummary\u003eIs it safe during pregnancy?\u003c\/summary\u003e\n        \u003cdiv class=\"dvd-pd__faq-answer\"\u003e\n          \u003cp\u003eTopical benzoyl peroxide is generally considered low-risk during pregnancy, but always confirm with your OB or dermatologist before continuing during pregnancy.\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/details\u003e\n      \u003cdetails class=\"dvd-pd__faq-item\"\u003e\n        \u003csummary\u003eCan I use it on my body?\u003c\/summary\u003e\n        \u003cdiv class=\"dvd-pd__faq-answer\"\u003e\n          \u003cp\u003eYes — it's labeled and used as a face, scalp, AND body cleanser. Particularly effective for chest, back, and shoulder breakouts (\"bacne\").\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/details\u003e\n      \u003cdetails class=\"dvd-pd__faq-item\"\u003e\n        \u003csummary\u003eDo you ship, or can I pick up locally?\u003c\/summary\u003e\n        \u003cdiv class=\"dvd-pd__faq-answer\"\u003e\n          \u003cp\u003eBoth. Free shipping over $100 within the US, or pick up at our San Antonio location (20327 Interstate 10 Ste 140) — usually ready within 24 hours of ordering.\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/details\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n  \u003cdiv class=\"dvd-pd__closer\"\u003e\n    \u003cdiv class=\"dvd-pd__closer-eyebrow\"\u003eWhy our team loves it\u003c\/div\u003e\n    \u003cp class=\"dvd-pd__closer-text\"\u003e\"BP Pumice Cleanser is the acne cleanser we recommend for clients whose skin can't handle the harsher 10% drugstore stuff. Same clinical mechanism, gentler enough to actually use every day — and that consistency is the whole game with acne.\"\u003c\/p\u003e\n    \u003cdiv class=\"dvd-pd__closer-attr\"\u003e— The DaVida Aesthetics Team\u003c\/div\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- =============================================================\n     END Clinical Formula BP Pumice Cleanser description\n     ============================================================= --\u003e","brand":"Clinical Formula","offers":[{"title":"8 OZ","offer_id":42903176085546,"sku":"P-CF2058","price":28.0,"currency_code":"USD","in_stock":true},{"title":"32 OZ","offer_id":42903176118314,"sku":"P-CF205BA","price":110.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0593\/4301\/1882\/files\/153_d1123ba8-3619-436c-a995-1d39ebf9b49d.png?v=1777501261","url":"https:\/\/davidaskin.com\/products\/clinical-formula-bp-pumice-cleanser","provider":"DaVida Skin","version":"1.0","type":"link"}